JPL Real Estate Group - Keller Williams
JPL Real Estate Group - Keller Williams


Jeffrey P. Liao

Realtor®, Team Leader
CA DRE# 02003533

Jeff has called San Diego his home for decades. Jeff grew up in North County San Diego in Poway and knows all the neighboring communities such as Rancho Bernardo, Del Sur, Rancho Santa Fe, Carmel Valley and the surrounding communities intimately.

JPL Real Estate Group services all of San Diego County both coastal and inland. Jeff understands that buying, selling, or investing in a home is more than just a transaction: it's a life-changing experience. That's why his mantra is: Relationships Matters, Real Estate Matters, Results Matters.

Relationships Matters- Jeff takes great pride in the relationships that he builds with his clients. He understands that buying, selling, or investing in a property is more than a transaction. It's a relationship that is built on trust, integrity, and the interests of his clients. That's why Relationships Matter!

Real Estate Matters- Purchasing, selling, or investing in a property is most likely the biggest financial decision one will ever make. Whether this is your first purchase or you are an experienced buyer/seller; this decision must be made carefully and therefore Real Estate Matters!

Results Matters- Today's buyers and sellers need a trusted resource that can guide them through the complex world of real estate. With Jeff and his team's extensive knowledge and commitment to providing only the best and most timely information to our clients, we are your go-to source for real estate industry insight and advice and will produce the results you are looking for! Results Matter!

Jeff's enthusiasm is only second to his real estate knowledge and professionalism. The combination of those qualities ensures his clients a pleasurable and successful real estate experience.

Cate Herndon

Realtor®, Director of Operations
CA DRE# 02153485

As Director of Operations and a Realor®, Cate oversees the day to day details of each transaction, marketing and social media, client care and communication, as well as supporting the administrative needs of the JPL team.

With over 20+ years of experience in marketing and communications across a variety of industries, Cate brings a unique perspective to real estate marketing for each property as well as identifying ideal properties according to each prospective buyer’s needs. Cate believes each day brings new possibilities and challenges for making the dream of home ownership come true for all our clients.

Midwestern born with a California lifestyle, Cate is an avid yogi and enjoys outdoor activities such as exploring hiking trails, camping adventures, winery tours, and spending time at the beach with her family, socializing with friends, and exploring all that San Diego’s sports, music and cultural events have to offer.

Chris Jensen

CA DRE# 01875205

Chris was born and raised in San Diego graduating from Poway High School. He loves surfing, fishing, water polo and volleyball. He is a Real Estate Broker and a General Contractor with a BS degree in Construction Management.

He has started and maintains businesses in Residential Property Management (Jensen Properties) and Emergency Restoration (Fast Affordable Restoration).

His construction and property management experience give him a unique set of skills in helping to prepare listings for market and to prepare newly bought homes for move in.

He loves building businesses and forming great relationships through shared experiences, life has been a great adventure so far!

sally chang

Sally Chang

CA DRE# 02161986

Sally was born in South Korea and came to the U.S. at age 13. She came to San Diego in 2007 to attend UC San Diego where she obtained a BS/MS degree in Biochemistry. Combining her technical background and strong relational skills, she has worked in the biotech industry as a business development manager. She has almost 10 years of experience in biotech sales as a top sales professional.

Sally decided to bring her skills from biotech into real estate so she can help more clients with one of the most important decisions of their life: buying and selling a home. Sally is extremely passionate about real estate. She loves to help her clients find a house where they can build special memories and experiences. She also loves negotiating for the best offer for her clients so they can maximize on their home value and build wealth. She owns several investment properties and believes that real estate is a great way to invest.

In her spare time, she serves at her church actively with her husband Lawrence. She also enjoys playing the piano, cooking Korean food and traveling. Sally is extremely blessed that she can use real estate as a tool to meet people from all backgrounds and to help them with their home search journey.

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